Columbia Tristar promotes Zachary Eller


MUMBAI: Columbia TriStar Marketing Group has named Zachary Eller as vice president, global promotions.

The announcement was made by George Leon, Executive Vice President, Worldwide Consumer Marketing, and Mary Goss Robino, Senior Vice President, Global Marketing Partnerships, to whom Eller will report.

In his new role, Eller will oversee all international promotions for the studio, including negotiating and executing all international partnerships overseeing the local market promotional campaigns at Sony’s 75+ International offices.

Leon and Robino said, “Zac has been with Sony for six years, and is a key member of our team. During his tenure with the company, his responsibilities have grown significantly and so has his ability to manage promotions in the ever-growing and important International marketplace. We’re thrilled to recognize his contributions with this well-deserved promotion.”

Eller has been honored by Adtech, Brandweek, Promomag, and other outlets for his work; in 2007 he won the Gold Reggie Award for best international promotional campaign for his work on The Da Vinci Code.

Eller joined the Global Promotions group in November, 2004 as Executive Director; he transitioned from Sony Pictures Digital, where he had been Director, Media Promotions since 2001. As part of the team at Sony over the past six years, Eller helped to orchestrate the international campaigns for some of the biggest films in studio history, including all three Spider-Manâ„¢ films, Casino Royale, and Men in Black II, among many others. His current projects include John Hancock, the action-comedy starring Will Smith, Angels & Demons, and the 22nd James Bond adventure.

Prior to coming to Sony, Eller was Director, International Promotions for Warner Bros., where he worked on the international campaign for Harry Potter and the Sorcerer’s Stone, among other films. He also served four years at IMAX as Manager, International Marketing. He began his career in the agent trainee program at CAA after earning his degree at Tufts University.