Mumbai: Discovery Communications president and CEO David Zaslav will present the MIPCOM 2008 Green TV Keynote on 13 October. MIPCOM, the world’s audiovisual content market, will be held in Cannes from 13 through 17 October 2008.

Zaslav will discuss Planet Green, Discovery’s global, cross-company initiative with a commitment to document, preserve and celebrate the planet, including the first-ever 24-hour eco-lifestyle television network that launched in the United States in June 2008 with more than 250 hours of original programming.

Planet Green’s platforms include leading eco-lifestyle website TreeHugger.com and the solutions-oriented PlanetGreen.com.

The green themed sessions will be launched by a Havas Media’s research on the new demand from consumers who are looking for partners to help them make sense of these changes and guide them towards making a difference.

This conference will illustrate how TV, film, digital, audiovisual content brands and the industry at large can respond to these challenges. A panel of industry experts will then discuss how they will address these issues both through their programming content and overall actions and position themselves with their audience.