Disney, ABC, Marvel to offer applications & content for Apple’s iPad


MUMBAI: Disney, ABC, Marvel and ESPN will be offering new applications and content for Apple’s iPad.


As part of its ongoing strategy to provide original creative content where and how consumers want it, Disney will offer applications from all of its businesses on the new Apple iPad.


Disney will launch new interactive books exclusively for the iPad and also a custom version of Disney.com exclusive video content. iPad videos featured at launch include new scenes from highly-anticipated Disney films The Sorcerer’s Apprentice and Prince of Persia: The Sands of Time, full-episodes of Disney Channel and Disney XD series Hannah Montana, Wizards of Waverly Place, Suite Life on Deck and Phineas & Ferb, and a new Muppets music video, Stand by Me.


Disney Publishing Worldwide has built two original Toy Story read-along apps for the iPad, both combining Disney stories and unique activities with cutting edge technology. Each Toy Story read-along is an immersive multimedia experience – the books feature video from the feature films, karaoke and voice record features, the voices of Tom Hanks and Tim Allen, songs from the movies, original games, and even an interactive coloring feature that lets kids finger-paint with up to 10 fingers on the screen. The Toy Story app is free and the Toy Story 2 app is priced at $8.99 and comes with a one-month free subscription to disneydigitalbooks.com. In addition, new Disney Princess, Phineas & Ferb, Winnie the Pooh and Toy Story 3 apps will go live on the iPad later this spring.


On the other hand, a Marvel Comics App will also debut on iPad, which will give access to over 500 of Marvel’s titles including Iron Man, Captain America, Thor, Spider-Man and Hulk. The Marvel Comics App features multiple viewing modes, taking readers panel-by-panel through the comic book in a smooth, action-packed progression using just the swipe of a finger.


The new ABC Player app will enable users to watch full episodes of ABC programming.


ESPN ScoreCenter XL will provide new premium features exclusively for the iPad.


“The iPad provides a very compelling consumer experience, and we are pleased to have new forms of original, interactive content on this great device,” said The Walt Disney Company president and CEO Bob Iger.


In addition to the ABC player and “Toy Story” read-along apps, Disney, ABC and ESPN will launch the following applications on iPad: Fairies Fly, JellyCar 2, Phineas and Ferb Arcade, ESPN Pinball and FamilyFun Craft Finder.