Disney plans collection of Alice in Wonderland-inspired fashion line


MUMBAI: Disney unveiled a first glimpse of how it will influence fashion trends in 2010 with the announcement of a  fashion-driven lifestyle program inspired by its upcoming feature Alice In Wonderland. As part of this line, Disney Consumer Products (DCP) announced renowned jewelry designer and Council of Fashion Designers of America winner, Tom Binns, as the first in a cadre of top designers and brands soon to be revealed.

In celebration of the forthcoming collection, DCP tipped its hat to fashion staging an unexpected and most elaborate tea party at the MAGIC Marketplace, the world’s most comprehensive fashion trade event, in Las Vegas this week. Wonderland-influenced performers took the unsuspecting MAGIC crowd by surprise as the maddest of tea parties came alive before their eyes showcasing fashion inspirations similar to those releasing in Spring 2010 in conjunction with the film. Proving that it was not just a figment of their imagination, a viral video of this mad spectacle premiered today for all to view at www.YouTube.com/DisneyLiving, DCP’s official YouTube Channel.

“Disney fashion continues to be at the forefront of trends,” said DCP executive vice president global fashion and home Pam Lifford. “Drawing inspiration from such creative works of art as Alice In Wonderland and collaborating with top designers like Tom Binns keeps Disney and our characters relevant with tastemakers and serves up an aspirational halo effect with consumers and Disney fans of all ages.”

The new Tom Binns Alice In Wonderland-inspired jewelry lines will feature two collections influenced by key story characters including Alice, the Mad Hatter, the Red Queen, the White queen and the White Rabbit. The Tom Binns for Walt Disney Signature line will offer a limited edition collection of six jewelry pieces designed in Binns’ coveted over-the-top runway style. This high-end collection will be available at luxury retailers and fine boutiques with a price range from $1,000 to $3,000. Next up for the avid designer will be Tom Binns for Disney Couture offering 35 pieces featuring Binns’ unique flair in collaboration with Lucas Design International, this collection will incorporate photo inlay with lace accents and Swarovski crystal details. The retail price range starts at $50 going up to $250; it will be available at department stores and specialty boutiques. Both collections will make their retail debut Spring 2010 in the U.S. and international markets.

“This timeless story of Lewis Caroll married with the wonderful world of Disney and Tim Burton’s interpretation offers so much philosophical fantasy and peculiar surreal imagination,” explained designer Tom Binns. “It opens up a labyrinth of doors for my particular way of seeing the world, allowing me to express my fashion experience with my interest in art and cinema. Alice is the perfect story to release that creativity and I cannot imagine a better story to cultivate my relationship with Disney.”

As 2010 gets closer, DCP will announce the full line-up of designers and top brands behind the Alice In Wonderland lifestyle program. In addition to interpretive collections, the merchandise assortment will also include character-driven lines from collectible toys to home décor, stationery and health and beauty products.