Disney to premiere new Pirates trailer

MUMBAI: The trailer of Pirates of the Caribbean: At World’s End will debut on 19 March 2007, during the season premiere of ABC’s popular show, Dancing with the Stars.

Immediately following the broadcast debut, the trailer of the Walt Disney Pictures/Jerry Bruckheimer film will premiere online in over 30 countries and in 26 languages as part of a synchronised online trailer launch.

It is anticipated to reach the largest worldwide audience ever for a theatrical trailer debut, an estimated 200 million viewers in 62 countries, 31 languages, across five continents and spanning over 12 time zones will be able to view the trailer.

Walt Disney Motion Pictures Group president Mark Zoradi said that this global “roadblock” will reach an unprecedented number of worldwide territories.

Following its domestic and online debut, the international broadcast “roadblock” will introduce the trailer within a 48-hour period around the world, with simulcasts on popular programmes and primetime new shows in countries including the United Kingdom, France, Germany, Japan, Australia, New Zealand, Mexico, Korea, and Latin America and Russia. In addition to the broadcast launches, each territory will partner with print and online outlets to maximize exposure.

The trailer will make its online premiere in High Definition at Yahoo! Movies (http://movies.yahoo.com ).

The film will release on 25 May 2007 worldwide, and in select international territories on 23 May 2007. Directed by Gore Verbinski and produced by Jerry Bruckheimer, the film reunites stars Johnny Depp, Keira Knightley, Orlando Bloom, Geoffrey Rush, Naomie Harris and introduces Chow Yun-Fat as a new addition to the Pirates’ story.

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