MUMBAI: In its first week of availability, Disney’s The Little Mermaid Platinum Edition two-disc DVD release has become the best animated October DVD debut ever with sales topping four million units in retail sales in North America.

The announcement was made by Buena Vista Worldwide Home Entertainment president Bob Chapek.

Chapek said, “The Little Mermaid is one of the treasures of the Disney vault and it is wonderful to see so many of our consumers respond to this long-awaited release making it the most well received Platinum title yet. The remarkable success of this film on DVD is a testament to the timeless and cross-generational appeal of this cherished classic. It also presents strong evidence that DVD and the digital space can coexist in a healthy and dynamic environment… and that is good for the industry overall.”

Available for the first time in seven years and the first time ever on a two-disc “Platinum Edition” DVD, this music-filled adventure goes ‘under the sea’ and soars to new heights with bonus features for the whole family. Included is the new “Under The Sea Adventure: A Virtual Ride” (based on an actual Disney Imagineering concept); extensive background on the ride; a new “Kiss The Girl” music video performed by High School Musical sensation Ashley Tisdale; a new “Treasures Untold” making-of featurette about the film’s history, creators and famous music, new Disney Feature Animation short film The Little Match Girl based on another one of Little Mermaid creator Hans Christian Andersen’s classic tales; never-before-seen deleted scenes, and much more.

Disney’s The Little Mermaid Platinum Edition commemorates the eighth release of a Walt Disney Home Entertainment Platinum Edition, the exclusive collection of some of Walt Disney’s greatest animated films and is available for a limited time only.