Mumbai: DivX and CinemaNow inked an agreement that will allow CinemaNow to offer users the ability to download premium content in the high-quality DivX format and play back those titles on the PC, as well as a range of DivX Certified consumer electronics devices from major manufacturers, including DVD players, mobile devices and more.

"CinemaNow is the pioneer in the area of online distribution, consistently offering users new and innovative ways to access and enjoy a wide variety of digital video content," said DivX CEO Kevin Hell. "By working with DivX, CinemaNow can further extend their premium download experience to additional consumer electronic devices from the world’s leading manufacturers, including DVD players in the living room, mobile phones on the go, and gaming platforms."

"DivX offers an easy way to transfer secure, high-quality digital video content from the PC to the living room and mobile devices," said CinemaNow president and COO David Cook. "By working together, we can extend the premium online experience to the broadest range of platforms and devices in the marketplace, further delivering on the CinemaNow mission to empower consumers to enjoy digital entertainment anytime and anywhere."

The two companies will work together to integrate DivX technology into the CinemaNow offering, and CinemaNow will work with content providers to secure the availability of content in the DivX format for the prospective service.