DivX inks licensing agreement with AMD


MUMBAI: DivX has inked a licensing agreement with semiconductor supplier AMD. This agreement will allow AMD to include DivX video technology with specific AMD Xilleon processors to power a broad range of next-generation digital TVs worldwide.


“We are committed to delivering a true multimedia experience with AMD Xilleon processors providing excellent visual quality and interoperability across a number of high-definition digital TVs and platforms. DivX video is a highly attractive feature that we believe complements AMD technology to offer real value to our DTV OEM customers and consumers,” said AMD DTV Division corporate vice president and general manager Dave Di Orio.


“Our goal is to create a seamless media experience where consumers can enjoy high-quality video on any kind of device, and AMD is an excellent partner to help realize that vision. Digital televisions are an increasingly important element of the ‘three screens’ that define the digital media experience today the PC, the television and the mobile device, and we believe our agreement with AMD will help improve the media experience for consumers,” said DivX CEO Kevin Hell.


The two companies will work together to achieve DivX Certification for specific AMD Xilleon processors. Products that bear the DivX Certified logo have undergone a rigorous testing program to ensure a high-quality DivX media experience, including reliable video playback, interoperability with other DivX Certified devices and the visual quality users expect from DivX.