EA and Steven Spielberg launch BOOM BLOX

Mumbai: The EA Casual Entertainment Label announced that BOOM BLOX, the first game released in collaboration between EA and director and producer Steven Spielberg, has shipped in North America and will be available 8 May in Europe, 13 May across Asia, and 22 May in Japan for Wii.

Perfect for kids 8-12 years old and fun for the entire family, BOOM BLOX offers action-packed destruction that takes Wii play to a new level of enjoyment and creativity. BOOM BLOX is also available across major carriers for the mobile phone.

"BOOM BLOX was designed to be interactive, pure escapism, and fun for kids of all ages," said Spielberg. "My hope is that it will be a great shared family experience."

In this high-energy game, players make their way through almost four hundred levels of strategic destruction! Kids and families will destroy their way through brain-twisting challenges with single player, co-op, and versus multiplayer options with no clean up required.

Equipped with an easy-to-use in-game editor, BOOM BLOX allows kids to express their creativity by building and bringing to life their very own levels in Create Mode. Players can even remix any existing levels in the game in this unique mode using any props, blocks, or characters that have been unlocked throughout the game. Plus, their designs can then be shared with friends or used to challenge others to solve their newly created puzzle via WiiConnect24.

Explains executive producer Louis Castle, "We wanted to extend that element of wonder and discovery to players and even give them the chance to share those puzzles with their friends. We feel we’ve reached a new level of creative and immersive game play with the uniqueness of the Wii system and are looking forward to seeing what kids create."

Developed at EA Los Angeles under the EA Casual Entertainment Label, BOOM BLOX is rated ‘E’ for Everyone by the ESRB, 3+ by PEGI, and 6+ by the USK, and is priced at $49.99.

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