Electus founder & CEO Ben Silverman to deliver keynote at MIPTV


MUMBAI: Electus founder & CEO Ben Silverman will deliver a keynote speech on the future of television production at MIPTV, to be held in Cannes from 12 to 16 April.


In July 2009, Silverman announced the formation of his new multimedia company Electus – a partnership with Barry Diller’s interactive company IAC. Under Silverman’s direction as CEO, Electus will unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world.


"Ben Silverman is one of the most innovative and forward-thinking leaders in the entertainment industry, and is known for his unique ability to find creative links between content production, advertising and marketing," said Reed MIDEM’s director Television Division Laurine Garaude. "We are honored that he will share his vision for the future of TV production and look forward to his insight into monetizing content in today’s marketing and advertising climate."


Since the company’s launch, Electus has announced a series of partnerships, including a strategic alliance with Yahoo!, in which Electus will develop and produce exclusive premium content for Yahoo! and its advertising partners. Also recently announced on the content development side was an exclusive partnership with comedy actors/writers Will Arnett and Jason Bateman, for which Electus will work to develop the duo’s new sponsor-driven advertising and production company DumbDumb. Electus will package the duo’s original digital content within Electus’ Comedy division where they will be partnered with advertisers to create original commercials and programming for distribution across multiple media platforms, including television and film.


"Advertisers, content creators and producers now recognize that their individual success relies heavily on their ability to work together to create content that is engaging and entertaining, while delivering a compelling message to consumers," said Silverman.