MUMBAI: EMI Music’s Virgin label has agreed a worldwide partnership with deadmau5, the award-winning producer and electronic artist.

This long-term joint venture agreement between Virgin and deadmau5 will see them working together on all live, recording, sponsorship, television, film and merchandising activities, helping deadmau5 to further develop his career and connect with fans in new and creative ways.

Three Six Zero Group director and deadmau5 manager Dean Wilson said, "Three Six Zero Group are ecstatic that our client, deadmau5, has signed such a ground breaking deal to such a forward thinking group of people that understand what our artist and we are looking to achieve in the future."

EMI president of New Music for North America and the UK/Ireland Nick Gatfield added, "deadmau5 is an extremely talented and versatile artist and the hottest name in the world of electronic music. I am delighted to have signed this agreement which will see us working together for many years to come across all aspects of the artist’s career."

Virgin Records UK president Shabs Jobanputra said, "This agreement exemplifies the way in which we want to work with artists where we can add value to all aspects of their career."