MUMBAI: Encore Media Partners has signed an agreement with the American Film Market (AFM).Under the agreement, Encore will advise AFM on overall marketing strategy, and provide a wide range of services to execute domestic and foreign marketing programs.

AFM is the global marketplace for the independent motion picture production and distribution industry and a Tradeshow Week 200 show. AFM is scheduled for 3 – 10 November, 2010 at multiple venues in Santa Monica, CA.

Encore will also work closely with AFM on several key initiatives, including the launch of a new show web site, introduction of social and mobile media programs, and its participation in the U.S. Department of Commerce International Buyer Program.

"We are delighted that AFM has chosen to work together with Encore on promoting its show, and to be continuing our relationship with this important international event for the film industry. We look forward to collaborating with AFM to introduce the show to new buyers and other film industry professionals, and maximize the value proposition to attendees, exhibitors and sponsors," said Encore Media Partners managing partner Cristopher Levy.