MUMBAI: Fox Entertainment Group (FEG) has taken over Beliefnet, a web site that enables consumers to better understand their faith and build diverse spiritual communities by providing content and tools for a broad range of religions and spiritual approaches.
 
Beliefnet, one of the largest online faith and spirituality destination, will become part of Fox Digital Media, spearheaded by President Dan Fawcett, which takes on an expanded role to support FEG’s vast cable, TV and film brands online, and drive FEG’s continued growth in the online market.
 
The acquisition provides Beliefnet with vast resources to further build and enhance its already popular brand. It also offers an online platform for FEG to distribute content from its extensive media library and for News Corp. to expand its faith-based businesses, including HarperCollins’ Zondervan and HarperOne brands, and 20th Century Fox Home Entertainment’s faith-based programming initiative.
 
Additionally, Beliefnet will provide world-renowned spiritual programming to the company’s various businesses. Beliefnet will also partner closely with Fox Interactive Media, leveraging the group’s technology and FIM Serve targeted advertising delivery platform.
 
Fox Digital Media, President, Dan Fawcett stated, “Beliefnet has garnered respect for its commitment to quality, editorial strength and unbiased approach to faith and spirituality from a broad range of consumers, religious and political leaders, journalists and advertisers. FEG’s goal is to leverage these characteristics across a broader media canvas and provide programming, production, advertising sales, technology and marketing expertise that will enhance an already terrific product in a rapidly growing market.”
 
Beliefnet provides devotional tools, access to the best spiritual teachers in the world, thought-provoking commentary and a portfolio of web-based social networking tools to enable a supportive community surrounding each person’s unique spiritual principles and beliefs. Its insightful and compelling editorial content has been consistently recognized by the American Society of Magazine Editors and the site has received numerous general excellence awards. Beliefnet strives for political and ideological balance and is not affiliated with any spiritual organization or movement.
 
“FEG’s vast resources will enable Beliefnet to expand our audience, enhance our offerings and more effectively carry out our mission to help people find and walk a spiritual path that brings comfort, hope, clarity, strength, and happiness,” said Beliefnet’s CEO, Editor-in-Chief and Co-Founder, Steven Waldman.
 
Savvian LLC advised Beliefnet on this transaction. Financial terms were not disclosed.