Sensio rolls out live 3D technology in the US


Mumbai: Sensio Technologies Inc. has sold 50 new licenses for its Sensio 3D cinema decoding technology for use by Cinedigm Digital Cinema Corp. The Live 3D technology, which enables the live broadcasting of stereoscopic events, will be implemented in 100 digital movie theatres in the United States. An initial 50 licenses were already sold last July.

The sale was made to International Datacasting Corporation, who, under their license agreement with Sensio, sold 50 CineLive 3D systems to Cinedigm. Cinedigm deployed theaters use Doremi Cinema’s DCP-2000 playback servers through which the Sensio 3D server technology is enabled. Cinedigm has the exclusivity on the Sensio 3D cinema decoding technology on the US market.

"In the current economic climate, we are very pleased that the deployment of our technology in movie theatres is going as planned. Our partners recognize the potential of the Live 3D technology and the distribution of alternative content in movie theatres. Cinedigm, in conjunction with IDC, Doremi and Sensio, is working on implementing the infrastructure that will enable moviegoers to watch a live sports match or a concert in 3D, providing them with an amazing experience," explained Sensio president and CEO Nicholas Routhier.

This marks the second order of CineLive, which integrates the Sensio cinema decoding technology with IDC’s SuperFlex DVB-S2 broadband technology. Last June, Cinedigm had announced its intention to deploy CineLive in 150 digital movie theatres across the United States.