Mumbai: Gravitas Ventures, a distributor and marketer of content across Video On Demand (VOD) platforms, has signed an agreement with DISH Network. Gravitas already has agreements with AT&T, Charter, and Verizon FiOS. Understanding operators want to offer loyal subscribers quality video services, Gravitas provides cable, satellite, and telco operators access to quality feature films, documentaries, music, alternative sport, and event specials from more than 50 independent producers, providing a steady pipeline of compelling programming.

"Adding DISH Network to our roster of 25 and growing operators provides clear validation that the industry is turning to Gravitas to source independent films as well as sports and music specials," said Gravitas Ventures founder and CEO Nolan Gallagher. "Gravitas offers an easy-to-understand transactional revenue opportunity for our operator and programming partners."

"DISH Network is pleased to work with Gravitas to offer its subscribers more On Demand content and services," said DISH Network vice president of programming Andy Karofsky. "Our agreement extends our ability to offer more diverse VOD services and will help meet the growing excitement for quality home entertainment."

Gravitas content reaches up to 70 million homes in North America and millions more worldwide. The company offers a single point of contact to handle the logistics of film delivery as well as insightful guide optimization within each VOD storefront in order to increase buy rates for operators and programmers alike.