Polychrome Pictures inks deal with Vivendi Entertainment


Mumbai: Polychrome Pictures has signed a distribution output deal with Vivendi Entertainment for the dissemination of all Polychrome Home Video, VOD, mobile and Internet based content.

Founded by a dynamic team of entertainment veterans, Polychrome Pictures is no stranger to industry success; however, aligning with an entertainment superpower like Vivendi Entertainment for content distribution has instantly put them in a position to expand their business. Polychrome co-founder Geno Taylor commented, "Vivendi offers a one stop shop distribution home, Theatrical, Mobile, VOD, Cable TV and Home Video. They perfectly complement our three-year plan. I’m excited about the relationship and look forward to serving independent filmmakers, in all media, on a major studio level."

"Vivendi is dedicated to providing the very best in distribution services to our partner companies," said Vivendi Entertainment SVP Yolanda Macias. "We are thrilled to work with Polychrome and their varied slate of exciting feature films."

Polychrome co-founder Danny Rodriguez said, "What a tremendous opportunity for Polychrome to elevate visibility for our brand and our work. Aligning with a distribution machine like Vivendi complements our content and our vision beautifully…we are beyond thrilled!"

On 21 October, Vivendi Entertainment will release Polychrome’s first DVD under the new deal. The inaugural release is the highly anticipated film "The Game – Life After The Math," which is based on the incredibly tumultuous rise of multi-platinum hip-hop artist Jayceon Taylor aka The Game.