Humana teams up with Disney in motivating kids to play


MUMBAI: Humana Inc, a health-benefits company, has collaborated with Walt Disney Studios Motion Pictures.

The tie-up will impact children’s health in a fun and innovative way.

Operation Planet Savers is a game developed and sponsored by Humana’s Innovation Center Games for Health team that combines real-world and online game play. The game offers kids a cool way to participate in physical, mental and social challenges this summer while getting excited about Walt Disney Pictures and Jerry Bruckheimer Films’ G-Force, arriving in theaters 24 July.

G-Force is about a team of secret agent guinea pigs on a mission to save the planet. Players of Operation Planet Savers, OPS for short, complete weekly training missions that require real-world activity and train the young game-players to become G-Force agents. Players can earn virtual prizes, like new G-Force holograms – unique to Humana and Disney – and sneak peeks at G-Force movie clips. OPS players also compete each week for prizes like an iPod nano and the grand prize – walking the red carpet at the G-Force movie premiere in Los Angeles.

"OPS is much more than an online game; it’s ‘on the ground’ as well – a unique game that gets kids out in their backyards playing and having fun. Being inactive as kids can impact their long-term health, which is one reason we’ve created a game that gets kids off the couch, out of the house and on a mission. We couldn’t have a better association for a game like this than with Disney," said Humana vice president of consumer innovation Grant Harrison.

"We are thrilled to be collaborating with Humana for the very first time on our summer release of G-Force. It’s the perfect film with which to showcase Humana’s Operation Planet Savers game, using the latest technologies in an amazing game experience for kids and families alike. We are pleased to be part of such an inspiring program that is designed to get kids moving while having fun," said Walt Disney Studios Motion Pictures senior vice president, national promotions and mobile marketing Cherise McVicar.