Blonde and Blonder inks text messaging deal


MUMBAI: Malibu Entertainment Group (MEG), a wholly owned subsidiary of Orbit Brands Corporation, has inked an exclusive deal with SMS Text Media for the text messaging campaign for the Pamela Anderson and Denise Richards comedy film Blonde and Blonder.

Campaigns will be set up to run with the anticipated Fall release of the film. The text messages are premium text messages for $0.99 each for calls in the US and $1.50 Euros each outside of the US. The film will receive a portion of the financial benefit on a per text message basis.

MEG is a media and entertainment company specializing in film and television projects and the development of ancillary marketing rights. Blonde and Blonder was produced and directed by Dean Hamilton and the film was finished and ready for distribution prior to MEG’s May 2007 acquisition of a 15 per cent interest in the film.

The film was produced by Canadian Global Media and Insight Film Studios in Vancouver and is being distributed internationally by Rigel Entertainment.