Mumbai: IBM will introduce IBM Management Complexity Factor for Media, the first media-industry specific methodology and toolset designed to dramatically improve digital media storage environments at NAB2008.

Complementing IBM’s existing leadership in storage and data services, storage hardware and software solutions for media and entertainment clients, IBM MCF for media’s patent-pending methodology performs an evaluation and produces a custom plan to improve a media firm’s fast-growing storage environment — from hardware and software to processes and standards.

Demonstrated for the first time at NAB2008, IBM developed MCF for media following its October 2007 acquisition of NovusCG’s storage service assets and field-proven media industry best practices.

"Media companies are facing a double-edged sword with the exponential rise in digital media storage needs, coupled with concerns about optimizing storage to be more efficient," said IBM vice president of media and entertainment Steve Canepa.

"By quickly and cost-effectively analyzing the interconnected IT and storage environments that increasingly comprise media operations, MCF for Media helps our clients identify opportunities for improvement and align their IT and business strategies."