Imax delivers $145 mn in box office revs


MUMBAI: Imax Corporation continued its impressive box office winning streak during 2007 by generating $145 million for Hollywood releases, which is 56 per cent higher than the $93 million that the Imax theatre network grossed during 2006.


Hollywood films that played in Imax theatres in 2007 included eight titles from four different studios, all of which were converted into The Imax Experience using the company’s proprietary DMR technology in both 2D and Imax 3D.


The titles in Imax’s 2007 film slate that contributed to this record-setting box office performance included 300 (Warner Bros. Pictures), Spider-Man 3 (Sony), Harry Potter and the Order of the Phoenix (Warner Bros. Pictures), Transformers (Paramount Pictures), Beowulf (Paramount Pictures) and I Am Legend (Warner Bros. Pictures) as well as the early 2007 playoffs of Night at the Museum (Twentieth Century Fox) and the Polar Express re-issue (Warner Bros. Pictures).


“This milestone is another testament to strong relationships Imax has formed with the Hollywood studios, the filmmaking community and our exhibitor partners,” said Imax co-chairmen and co-CEOs Richard L. Gelfond and Bradley J. Wechsler. “Last year’s box office performance and the strong Imax brand makes the timing ideal for the rollout of our new digital projection system in mid-2008. We look forward to delivering even more terrific Hollywood content from our studio partners as the Imax theatre network continues to grow – making The Imax Experience accessible to consumers in nearly every major market in the United States and in new Imax locations worldwide.”


Looking forward, Imax has already secured significant titles for its film slate for 2008, 2009 and 2010 through agreements with major Hollywood studios including The Spiderwick Chronicles (February 2008), Shine A Light (April 2008), Kung Fu Panda (June 2008), The Dark Knight (July 2008), Under the Sea 3D (February 2009), Monsters vs. Aliens 3D (March 2009), How to Train Your Dragon 3D (November 2009), Hubble 3D (working title, February 2010) and Shrek Goes Forth 3D (May 2010).