IMAX generates $115 million in gross box office for Q2 2010


Mumbai: For the quarter ended 30 June 2010, IMAX DMR gross box office worldwide was approximately $115 million, an approximate 37 per cent increase over last year’s second quarter box office of approximately $84.2 million.

For the six months ended 30 June, 2010, gross box office from Hollywood DMR titles released to the worldwide IMAX theatre network was $347.2 million, compared to $112.2 million in the first six months of 2009. The company has also announced deals for 89 IMAX systems year-to-date, compared to 35 for 2009. “This year to date, we have already signed deals for 89 theatres, and we continue to drive our per screen productivity. Even excluding Avatar completely from our 2010 results, our per-screen average through the first six months is $647,000, a 13% increase over the same period in the prior year," said, of IMAX Corporation CEO Richard L. Gelfond.