Imax signs joint revenue sharing agreement in Malaysia

Mumbai: Imax Corporation has inked a joint revenue sharing agreement with TGV Cinemas to install a digital Imax theatre system at the Sunway Pyramid Shopping Centre.

The theatre is expected to open by 15 December, 2011, in time for the release of Mission: Impossible — Ghost Protocol The Imax Experience, which opens globally 21 December, 2011. This agreement brings to 294 the number of Imax theatres contracted to open in the Asia region, 95 of which are currently in operation.

"TGV Cinemas revolutionized the movie-going experience by being the first to introduce the multiplex concept offering Malaysians an array of movies within one location," said TGV Cinemas CEO Kenny Wong.

"TGV Sunway Pyramid is the site within TGV’s network of 15 multiplexes in Malaysia, and the installation of an Imax theatre at this complex is an endorsement of the bottom line benefits that Imax delivers," said IMAX CEO Richard L. Gelfond. "With an unsurpassed cinematic platform, a recognized brand and film slate, Imax provides an advantage for exhibitors."