MUMBAI: Continental Tire is the official tire of the new Fast and Furious movie, which has been released today.

Fast and Furious 4 features a new Continental and General Tires, which are the official tires of the movie and these can be seen throughout the movie on vehicles, a Conti Sport Contact can be seen on the movie poster.

Moreover, at one point early in the film, the main character played by Vin Diesel states, "I am looking for a black Grand National with a big block engine and a set of Continental Tires!"

"That is the first time I have ever heard a tire company mentioned by name in a movie," states NAFTA Marketing Director brands Travis Roffler.