James Cameron collaborates with Christie for 3D digital cinema

Mumbai: To accelerate the development and adoption of next-generation 3D digital cinema, Christie and James Cameron’s Lightstorm Entertainment, Inc have signed five-year agreement to exchange research, testing, development and technical support on the industry’s new technology.

The cooperation between two of Hollywood’s digital cinema powerhouses heralds a significant shift in how movies will be made and shown in theaters.

“I selected Christie for this journey of discovery because the company is committed to my vision and shares my dedication to push the boundary of digital cinema,” said Cameron.

“Lightstorm is committed to realizing the potential of 3D and high frame rate technology to f immerse audiences in the world of movie. This alliance promises to spark a new wave of excitement, creativity, and innovation in film-making,” said Christie Entertainment Solutions division vice president Craig Sholder.

Christie will supply the latest Solaria Series of 3D-capable projectors, ongoing access to research and development on 3D, and input into Lightstorm’s mission-critical engineering related to 3D and high frame rate innovation. Christie will assist in outfitting Cameron’s new production facilities, including two screening rooms that will serve as virtual production sites for the next two installments of Avatar.

Lightstorm will share with Christie its findings into 3D, high frame rates and the enhancements, format, and color space requirements for achieving optimal viewing experience. Lightstorm will provide sample content for testing and demonstration of technical enhancements, for the promotion of Christie’s 3D technology.

“With the right server technology, our Series 2 projectors are already fully capable of being upgraded to deliver higher frame rates. Further collaboration will provide us with a wealth of information from Cameron’s award-winning production studio that will allow us to advance our pace of innovation in the development of 3D,” added Sholder.