John Fogelman launches FactoryMade Ventures with J.J. Abrams as principal investor

Mumbai:  John Fogelman announced the launch of FactoryMade Ventures, , a hybrid entertainment, media business development and consulting firm. Filmmaker J.J. Abrams will join FactoryMade as its principal investor.

FactoryMade Ventures will partner with  creative talent and inspired companies to develop and deliver content across  platforms worldwide. Initial plans for new ventures include creating various formats of original short-form programming, developing interactive viewing and gaming experiences, incubating projects for digital and mobile platforms as well as launching cable and network television  domestically and in  markets such as Brazil, Peru and Colombia. The  company will cultivate each venture  from concept and strategy to execution.

At launch, FactoryMade has  secured alliances with  Telefonica, Hasbro, RTL Group and Intel. FactoryMade will craft, incubate and launch  ventures  at the same time harnessing relationships with the  talent agencies, management and law firms. Talent including Abrams, Michael Bay, Robert Rodriguez, Thom Beers and Whoopi Goldberg have  begun developing projects with the  company.

"We recognize the characteristics of  changing media landscape that continue to shift our view of entertainment," said FactoryMade Ventures CEO  Fogelman. "We welcome the industry’s  imaginative and inventive minds to strategize new ventures with us and build them into media businesses."

Focusing on the promising growth in Latin America and the U.S. Hispanic market, FactoryMade will work with Spain’s Telefonica SA, the third largest telecommunications provider in the world. Together, they will develop content-driven businesses with Telefonica’s subsidiaries Media Networks Latin America SAC and Terra Networks SA.

The  Strategic Planning & Business Development unit at WME, known to many as the "skunkworks" unit where talent brainstormed ideas and corporate clients explored garage-style media ideas, will join FactoryMade Ventures. The team possesses  skill sets across the media spectrum and will continue to be spearheaded by former WME department head Cristina Patwa as the President of FactoryMade.