MUMBAI: Josh Schwartz and Stephanie Savage have partnered to launch a new entertainment company, Fake Empire.

Fake Empire will develop and produce television series through an overall deal with Warner Bros. Television, as well as projects for other platforms, including motion pictures, web content, music and publishing.

All of the company’s projects will reflect the principals’ interest in speaking to young audiences about contemporary culture. Fake Empire represents the formalization of a creative partnership that Schwartz and Savage have had since meeting on The O.C. and developing Gossip Girl for television. The company will be housed on the Warner Bros. Studios lot, continuing the relationship Schwartz and Savage have had with the Studio for many years.

"Josh and Stephanie are an outstanding creative team, responsible for two of the most iconic television series in recent history in Gossip Girl and The O.C. We’re all so pleased to be continuing the Studio’s long and highly successful relationship with them as they embark upon this new and very exciting venture," said Warner Bros. Television president Peter Roth.

"Stephanie started out as my boss on The O.C., crossing her arms while making me write and timing my naps. Then I got to be kind of her boss on Gossip Girl, watching her develop from a great producer to a terrific writer. Whenever one of us had an idea, the first thing we’d do is tell the other person. Now those conversations will be morning staff meetings as we start to build a company with a distinct brand and recognizable point of view. We’re thrilled to build that here at Warner Bros. TV, under Peter Roth’s passion and guidance," said Schwartz.

"Josh and I have a unique relationship where we can wear different hats with each other. It’s not about job descriptions, it’s about collaborating on a shared vision and trying to connect with an audience," said Savage.