MUMBAI: Marvel Entertainment has promoted Joe Quesada as chief creative officer.

In this new role Quesada will work alongside Alan Fine, executive VP, Office of the President and chairman of Marvel Studios’ Creative Committee, to ensure that all portrayals of Marvel’s characters and storytelling remain true to the essence of Marvel’s history.

Additionally, Quesada will provide creative oversight of all areas of Marvel’s business including theatrical, television, publishing, animation and games, while also actively participating in all story and script development for Marvel’s films and animation.

Prior to this promotion, Quesada was Marvel Animation & Publishing chief creative officer and editor-in-chief, and oversaw the creative aspects of Marvel Comics and Marvel Animation.

Fine said, "I am excited to have Joe join me as Marvel Entertainment enters the next chapter in our history. Joe has already played an instrumental role as Editor-in-Chief in changing the face of the comic book industry with bold new ventures and an unprecedented penetration of the mainstream consciousness. His love and passion for Marvel, along with his experience guiding publishing for the last decade, will be invaluable as we bring our characters to life in new media."

Quesada will also continue to serve as Marvel Publishing editor-in-chief.