LG brings Marvel’s Iron Man on display at CTIA

Mumbai: LG Electronics MobileComm U.S.A brings Marvel’s Super Hero in the form of the famous Mark 3 suit, to Las Vegas for CTIA, the largest wireless industry trade show, as part of their partnership with Marvel Studios and Paramount Pictures in support of the upcoming Marvel Studios film Iron Man, to be distributed by Paramount Pictures.
Visitors at the LG Mobile booth will have the opportunity to experience for the first time, the actual Iron Man Mark 3 suit used in the upcoming film. Photo opportunities will be available with the Marvel Super Hero at LG’s CTIA booth (#449) from 1-3 April. Made of gold-titanium alloy, the red and gold suit stands six feet four inches and was created by the renowned Stan Winston Studio and appears in numerous scenes in the film.
"In an effort to reach avid movie-goers and wireless technology enthusiasts, we are leveraging a myriad of vehicles in this fully integrated, action-packed campaign," said LG Mobile Phones vice president of product strategy and marketing Ehtisham Rabbani. "In so doing, LG is aligning with some of the most admired and established global brands in entertainment, as well as ‘Iron Man’ lead character, Tony Stark (played by Oscar(R) nominee Robert Downey Jr.) who we see as the ultimate gadget guru of the superhero world."
This multi-faceted marketing partnership campaign with the film, which opens in the U.S. on 2 May, begins later this month across multiple media platforms with traditional, online media vehicles as well as key technology industry initiatives. Specific details of the campaign will be announced prior to the launch on 14 April.
In fact, one element of the upcoming LG marketing plan will include a Web site (http://www.insidethesuit.com) which will offer consumers exclusive content from the film, and behind-the-scenes footage of the making of Iron Man’s suit. Consumers who visit the site beginning 15 April, 2008 will also have the chance to win special limited edition Iron Man/LG Shine handsets decked out in solid 18 karat gold. These one-of-a-kind limited edition Shine handsets will also be showcased at the LG booth (booth #449) starting on 1 April.
Marvel Entertainment and Paramount Pictures present a Marvel Studios Production Iron Man starring Robert Downey Jr., Terrence Howard, Jeff Bridges, Shaun Toub and Gwyneth Paltrow. The film tells the story of Tony Stark, a billionaire industrialist and genius inventor who is kidnapped and forced to build a devastating weapon. Instead, using his intelligence and ingenuity, Tony builds a high-tech suit of armor and escapes captivity. When he uncovers a nefarious plot with global implications, he dons his powerful armor and vows to protect the world as Iron Man.
The film is directed by Jon Favreau. The film’s screenplay is by Mark Fergus & Hawk Ostby and Art Marcum & Matt Holloway. The producers are Avi Arad and Kevin Feige. The executive producers are Louis D’Esposito, Peter Billingsley, Jon Favreau, Stan Lee and David Maisel.