MUMBAI: Alpha & Omega star Justin Long has started his own production venture. The actor was last seen lending his voice as Humphrey, the Omega wolf in the movie.

Like many actors before him, Long has taken a step towards a different avenue of film-making and decided to start his own production company called I’m So Sorry Productions, which he co-founded with his brother, Christian, and business partner Keir O’Donnell.

News that the production company has already sold a sitcom and will have a feature film written out with Justin Long as the lead is also doing the rounds.

After being seen in a series of romantic comedies, the actor has been on an animation spree with movies like Alpha & Omega and Megamind.