MUMBAI: Marketing executive Sue Kroll has been named to the newly created position of President, Worldwide Marketing, Warner Bros. Pictures, announced Warner Bros. Pictures Group president Jeff Robinov.

The studio will now have both its domestic and international theatrical marketing divisions report to a single office headed by Kroll. In this new post, she will oversee the strategic creation and implementation of marketing campaigns for the films the studio releases each year in the US and internationally, directing all aspects of marketing, advertising, media planning, promotion, publicity and research.

“I know Sue will more than rise to the challenges of this new, exciting position, and I am thrilled that we’ll be doing this together,” said Robinov. “She’s an amazing marketer who is extremely creative, strategic, and has a great understanding of the filmmaking process.”

Warner Bros chairman and CEO Barry Meyer said, “Bringing our theatrical marketing divisions together under a single executive makes strategic sense for the company, and the fact that we have an executive of Sue’s caliber to head up this combined operation makes it even better for us.”

Kroll most recently served as Warner Bros. Pictures International president, marketing, a post she assumed in 2000.