MUMBAI: Lady Gaga dominated the 2010 MTV Video Music Awards, adding eight to her collection of Moonmen with awards including Video Of The Year, Best Dance Video, Best Pop Video and Best Female Video.

Eminem, won two statues for Best Male Video and Best Hip Hop Video. VMA newcomers 30 Seconds To Mars and Florence + The Machine took home their first wins for Best Rock Video and Best Art Direction, respectively. Justin Bieber was voted Best New Artist.

The 2010 MTV Video Music Awards was aired live on Sunday, 12 September, from Nokia Theater in Los Angeles.