Lockerz partners with EMI Music to deliver videos of top recording artists


MUMBAI: Lockerz, a social commerce company with more than 45 million unique visitors monthly, has inked a partnership with EMI Music to release thousands of videos of top recording artists from their worldwide library, giving Lockerz members even more ways to earn PTZ and get rewarded for what they love to do online.

Videos are live at The entire Lockerz video library including the content from EMI Music, is open for anyone to explore.

The EMI Music video content includes music videos, live performances and interviews from top artists such as Beastie Boys, Ben Harper, Coldplay, Lady Antebellum, Lenny Kravitz, Katy Perry, Keith Urban, Radiohead, and Snoop Dogg, among many others. New videos will be added on an ongoing basis, and will eventually total as many as 10,000. Exclusive content will follow in the second half of this year.

"EMI represents many of the world’s greatest artists. These are the videos that Lockerz members are seeking out on the Web, and Lockerz is the only place that rewards them for watching," said Lockerz founder and CEO Kathy Savitt.

"At EMI, we’re always looking for new means to bring music and consumers together. Partnering with Lockerz gives us an opportunity to reach music fans with great video content in a new and innovative way," said EMI Music vice president of new channel development Michael Abbattista.