Lottery funding supports innovative ways of attracting new audiences for films

MUMBAI:  Lottery funding from the UK Film Council will support innovative new ways of attracting new audiences for films. A number of new films to be released in UK cinemas in the coming months, including Monsters, Chalet Girl, TT3D and Chatroom are using interactive digital media to reach out to new audiences with the help of Lottery funding.

Distribution companies are increasingly turning to online social networks and interactive digital marketing to build new audiences in the run-up to a film’s release.  Examples include, interactive trailers with behind the scenes footage and gossip, promotions using location-based social media, video games, live satellite Q&As beamed to cinemas across the country, as well as helping audiences to stage their own screenings.  Films that have been supported in this way include:Monsters – to be released on 3 December, TT3D (working title) – an independent 3D feature documentary about the TT, the world famous motorcycle races that take place on the Isle of Man every year,to be released in April 2011,  Chalet Girl –to be released on 18 February and Chatroom to be released on 22 December.

Other films that received funding to help widen their distribution include:The Girl Who Kicked the Hornet’s Nest  to be released on 26 November,We Are What We Are  to be released on 12 November, Another Year , Africa United released on 22 October, Restrepo released on 8 October, Mr Nice based on Howard Marks’s best-selling book, The Illusionist , Why Did I Get Married Too?, Coco Chanel and Igor Stravinsky and Gainsbourg.