Marcus Theatres to install digital 3D technology at 12 new locations


Mumbai: Marcus Theatres, a division of The Marcus Corporation, announced that moviegoers would soon be able to experience digital 3D movies at 14 Marcus Theatre locations throughout the Midwest. The company already operates two digital 3D systems in New Berlin and Madison and plans to install 12 new digital 3D systems in time for the 11 July opening of New Line Cinema’s 3D feature film Journey to the Center of the Earth.

"Digital 3D is a new way that audiences can engage their senses to experience movies as they have never been able to before. At all 14 of our digital 3D locations, audiences will be able to enjoy the vibrant quality and lifelike clarity of 3D images using the newest technology available," said Marcus president Bruce J. Olson.

"Digital 3D technology is light years ahead of traditional 35mm film 3D processes. It uses a digital cinema projector to switch images and color schemes between the right and left eyes to create an incredibly realistic 3D image, which is not possible with film," said Marcus director of projection technologies Mark Collins.

Ballantyne of Omaha and XpanD of Pasadena will provide equipment and glasses and Dolby will provide the digital cinema servers for the new 3D systems.