MUMBAI: Michael Kelly has been named president of DISH Network Corporation’s subsidiary, Blockbuster L.L.C.

DISH Network completed the purchase of Blockbuster’s assets last week.

"Blockbuster can offer more movies to consumers in more ways than any other distributor. I am excited to work with Blockbuster’s dedicated employees and franchisees around the world to reinvigorate the iconic Blockbuster brand and allow consumers easier access to enjoy the more than 125,000 movie and game titles available from Blockbuster’s neighborhood stores, by-mail service and digital library," said Kelly.

"Michael was the visionary behind our acquisition of Blockbuster. His leadership will be key to returning Blockbuster to profitability and improving the experience we offer to consumers across the U.S. and globally," said DISH Network chairman and CEO Charlie Ergen.

Until today’s announcement, Kelly served as executive vice president of DISH Network’s commercial services division as well as both the direct sales and media sales organizations.