MUMBAI: Moving Image Technologies has appointed Elizabeth Sands as its new director of sales.

Sands comes to MiT with over 17 years of cinema experience having worked with such major manufacturers as Dolby, Sony and JBL.

Her focus will be to continue to strengthen MiT’s presence with small and medium size cinema exhibitors. “We could not be happier having Beth as part of the MiT family. Her reputation for customer care and follow-up was key in our decision to bring her on board,” says Moving Image Technologies executive vice president of sales and marketing Joe Delgado.

With dramatic changes looming for the cinema exhibition industry. MiT remains committed to the small and medium size exhibitors where Sands will spend the majority of her time.

"I’m very excited for the challenge and opportunity my new position represents. Having worked for large manufacturers I could see that MiT brings the knowledge, scope and experience of a big company with the agility and response to customer requests of smaller company. That seemed a perfect fit for me," she said.