MTV rolls virtual music video contest


MUMBAI: MTV Networks Emmy-nominated Virtual Worlds and Metacafe, the independent video entertainment site, are teaming up to give virtual world fans the tools to showcase their creativity and directorial savvy with the first-ever ‘MTV’s Virtual Worlds Virtual Music Video Contest’


Music fans and aspiring directors will get to use audio tracks from some of the hottest up-and-coming bands, video clips and online editing tools – supplied by MTV and Metacafe – to direct and film their own virtual music video in one of MTV Networks’ seven virtual worlds and submit it for the chance to win a Sony Vegas Pro 8 professional video/audio editing and DVD creation software package. In addition to submitting music videos, fans can go to the MTV’s Virtual Worlds channel on Metacafe to check out and vote for their favorites.


Featured artists and songs include: Saves the Day – Can’t Stay the Same, A Cursive Memory – Everything, Dannel Vonn Dillon – Worn and of Plastic, Dr. Manhattan – Big Chomper, Grayskul – Us.


MTV Networks Music and Logo Group, Senior Vice President of Franchise Development, Matt Bostwick stated, “Virtual Worlds serve as an untapped incubator for young talent who love music and technology, and their desire to combine those two passions into a professionally developed final product. Music plays an integral part in our virtual worlds, and we can’t think of a better platform than Metacafe to give fans the chance to launch a career based on their virtual life that could one day cross-over to their real life.”


Contest submissions can be uploaded to Metacafe from now until 4 December 2007. Entries will initially be evaluated using Metacafe’s VideoRankTM system, which gauges each viewer’s reaction to every video and automatically exposes audience favorites. The top 10 finalists will be evaluated by a panel of MTV judges on creativity and originality, technical execution and overall impression. In addition to the grand-prize winner, two first-place winners will receive $2,000 virtual MTV bucks.


Metacafe, CEO, Erick Hachenburg added, “Providing music fans with a fun and easy way to make and distribute their own virtual music video is a great example of the power of online video entertainment. Metacafe is an exceptionally interactive environment, and we’re pleased to team with MTV to enable aspiring video creators to bring their vision to life and reach a large and global audience.”


Music fans in MTV Networks’ Virtual Kaya can also put their powers of persuasion to the test this month as they become promoters for six up and coming bands competing in MTV Networks’ Virtual Worlds’ Virtual Kaya Battle of the Bands contest. Fans will ultimately determine which band and promoter will come out on top by campaigning for their favorite competing band and duke it out with other promoters in promo missions to see who can get the most fans out to their favorite band’s party, and vie for a slew of prizes including MTV virtual bucks and bragging rights.


The competing bands include: The Hot Toddies vs. Sick of Sarah (24 October– 7 November), Carmen and Camille vs. Lovers Electric (8 November– 21 November), Valora vs. Waiting 4 Wyatt (22 November– 5 December).


MTV Networks currently boasts seven virtual worlds, including Virtual Laguna Beach, Virtual Hills, Virtual Pimp My Ride, Virtual Real World, Virtual Newport Harbor, Virtual VMAs and Virtual Kaya.