MUMBAI: MySpace has officially launched its bilingual Latino destination, MySpace Latino. The new MySpace Latino site features culturally relevant content built around the interests and passion points of Hispanic MySpace users in collaboration with leading industry partners, including ImpreMedia, Spanish Broadcasting System (SBS), Billboard en Español, Gibson Guitar, and Remezcla.com as well as advertisers like McDonald’s, Sprint Nextel and Toyota Matrix.
In celebration of the launch and events surrounding the Latin Billboard Conference in Ft. Lauderdale, FL, MySpace Latino will host a special Show Secreto performance featuring renowned urban singer Tego Calderón, electro-acoustic band Circo and Latin reggae band Locos por Juana. The Show also includes a special “secret” appearance and will take place at Studio A in Downtown Miami on 11 April. The MySpace Show Secreto will be free for MySpace users that arrive with their printed profile in hand.
“Responding to the needs of our growing Hispanic membership, MySpace Latino offers content that is culturally relevant to Latinos in the US. Thanks to our strategic media and content partners, MySpace Latino will showcase the sports, entertainment, and video content that our users are most passionate about, while creating a truly U.S. Latino bilingual hub for our users online,” said MySpace Latino vice president and managing director Victor Kong.
MySpace launched MySpace Latino in beta last year to address the needs of the more than 9.7 million Hispanic members who are part of MySpace’s online community, making MySpace the largest social networking site in the US among Hispanics.
The MySpace Latino community is now officially launching with eight new and communities focused on the interests of Hispanics online, including entertainment, fashion, music, nightlife and soccer. Strategic partnerships with leading Hispanic-focused organizations and media outlets, including ImpreMedia, Spanish Broadcasting System, Remezcla, Billboard en Español and Gibson Guitars, will enhance the user experience and provide relevant content and activities.