Mumbai: MySpace has announced the domestic launch of the MySpace Primetime Application (http://www.myspace.com/primetimeapp). The new, internally developed, application is available free for users to embed on profiles and homepages with one click of the mouse.

Once embedded, the MySpace Primetime application allows users to search for and watch premium content from Hulu and any of the +150 branded channels on MySpaceTV. All of the content is derived from a partnership with Hulu, Warner Bros, Sony and from MySpaceTV originals, such as Roommates and Special Delivery. The extensive programming is easily found via efficient micro search or intuitive A-Z directory functionality.

"The Primetime Application highlights how professional video content is being voraciously consumed across the MySpace ecosystem, not just within MySpaceTV," said MySpace VP video & entertainment Jason Kirk. "Video on MySpace flows throughout the network as there are multiple entry points where videos can be discovered, watched and shared including comments, bulletins and MySpaceTV. We believe the 76 million US users spending four hours on the site every month, and the advertisers that rely on our ad-solutions, will be happy with the flexibility of this application."

In addition to the MySpace Primetime Application, MySpace has redesigned the MySpace Primetime community (originally launched December 2007) where users are able to watch content such as 30 Rock, Saturday Night Live, 24, Heroes, and classic TV programming including Airwolf, Buck Rogers and Kojak powered by a partnership with Hulu. In addition, users may also watch licensed content from over 150 branded channels on the site such as TMZ, BBC Worldwide, The Sony Minisode Network, Sorority Forever, National Geographic and MySpaceTV Original programming including Roommates, Special Delivery and Paul Brogan.