MySpace outperforms social networking sites


MUMBAI: News Corp owned MySpace has outperformed all other social networking sites according to multiple metrics. has crossed the 70 million active monthly unique user mark in the US, meaning that nearly one in four Americans used MySpace last month, according to newly released data from comScore MediaMetrix.comScore.


MediaMetrix’s new data shows that users are more engaged on MySpace than on any other social network; the site gained two billion page views from May to June. Total time spent on MySpace by users is three times its closest competitor and the site continues to lead in average minutes spent per person per month with more than 200 minutes on average, according to comScore. Additionally, among teen Internet users MySpace ranks as the brand with the highest overall Differentiation and Brand Stature, according to Young and Rubicam’s industry standard BrandAsset Valuator.


A report issued by Forrester shows that nearly 80 per cent of 12-17 year olds use MySpace at least weekly which is four times more than any other social network.


“This is just the beginning of MySpace’s evolution and we’re excited to see the continued growth and engagement among our users,” said MySpace CEO and co-founder Chris DeWolfe.