MUMBAI: Warner Music Group (WMG) Corp and social media network imeem have inked a partnership focused on creating innovative digital media opportunities by tapping into imeem’s online community.

Under the terms of the agreement, WMG’s catalog of audio and video content will be made available to imeem users in North America for interactive, on-demand streaming on imeem’s free, ad-supported service.

imeem’s website lets users create, share and discover user-generated custom playlists, video channels, photo slideshows, and blogs with other members who share similar tastes in music, video, art and pop culture. With this partnership with Warner Music Group, imeem users can discover new music from WMG artists, create playlists of their favorite music and video, and connect closely with artists and other online fans.

“Music is a central part of the social network experience and a core part of the rich user experience for imeem’s rapidly growing community. This deal provides an opportunity to unleash the value of music on one of the world’s leading social networks by giving fans an environment where they can discover and share new music. It also opens the door for imeem and WMG to develop new strategies and products that will help introduce a more vibrant media marketplace to the social networking environment,” says Warner Music Group executive vice president, digital strategy and business development Alex Zubillaga.

“Our strategic partnership with Warner Music Group represents a very significant milestone for imeem — we are now able to offer our users an impressive level of free, interactive, and ad-supported access to an amazing catalog of both audio and video from a major record label. We are excited to explore innovative digital opportunities together with Warner Music Group and drive cool new ways of connecting online fans directly with artists and their music,” said imeem founder and CEO Dalton Caldwell.