Napster pre-loads digital music on HP PCs


MUMBAI: After pre-loading its Napster To Go digital music service on Toshiba Satellite and Qosmio notebook computers in the United States, Napster UK and Napster Deutschland GmbH (subsidiaries of Napster), have inked a marketing partnership with Hewlett-Packard.


All HP Pavilion and Compaq Presario desktop and notebook computers sold in the UK and Germany will include access to Napster’s music subscription service, straight out of the box, giving consumers immediate access to digital content. Both companies are supporting the partnership with a variety of online and direct marketing activities.


The deal gives HP customers instant access to more than four million tracks via the distinctive Napster kitty desktop icon, along with a free, introductory one-month subscription to the Napster music service. As well as unlimited full-length tracks, Napster subscribers enjoy over 80 interactive, advert-free radio stations, exclusive content from established and up-and-coming acts and a host of community features to encourage discovery of new music. Subscription to Napster costs £9.95 a month or £14.95 a month for the portable Napster To Go service, which allows consumers to transfer an unlimited number of tracks to any compatible MP3 player or PlaysForSure-enabled mobile handset without paying per track.


“HP is one of the biggest brands in personal computing and to be selected as a pre-load partner in the UK and Germany underlines the value proposition of Napster’s subscription service to consumers and the power of the Napster brand globally. By pre-loading Napster on the latest HP PCs, we’re making the world of digital music just a click away and introducing Napster to people who share our passion for music,” said Napster chairman and CEO Chris Gorog.


HP EMEA senior business development manager, internet services and software attach Joseph Sweeney added, “HP is committed to offering innovative products and solutions to enable customers to fully enjoy digital entertainment. The partnership with Napster supports this strategy by giving customers simple, direct access to a huge library of songs and other digital content as soon as they start using their new PC.”


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