PVR to launch two new multiplexes

MUMBAI: PVR will be opening the doors of its two new multiplexes in Punjab and New Delhi on 10 August, 2007.

The one in Punjab will be a four screen multiplex with 1068 seats at Flamez Mall in Ludhiana and the New Delhi one will be a three screen multiplex with 818 seats at Fun City Mall in Prashant Vihar, Rohini.

PVR Flamez is the first multiplex in the state of Punjab and is eligible for exemption from payment of Entertainment Tax in accordance with the prevellent Entertainment Tax Policy of Government of Punjab.

With the opening of these multiplexes, PVR’s total number of screens in operation would go upto 89 at 23 locations across 14 cities in nine states.

PVR Cinemas chairman and managing director Ajay Bijli said, “Punjab is amongst India leading markets and it is a pleasure that we have received the opportunity to be the first to service movie-enthusiasts of the state. Last year we entertained 14 million patrons and with our entry in Punjab and other newer territories lined up, we expect to achieve our target of 19 million patrons this year. Also, the introduction of Neighborhood Cinema concept will act as icing on the cake.”