Napster rolls music channel via NTT DoCoMo


MUMBAI: Napster is now providing music content for a new mobile music feature that will be available to customers of Japan‘s leading wireless carrier, NTT DoCoMo.


Beginning on 1 December, NTT DoCoMo customers who subscribe to its Music and Video Channel — a service that provides mobile-phone access to music and video programs — have the option to subscribe to a Napster-Tower Records music channel. The channel offers two programs that are updated weekly, each with eight to 10 full-length tracks that users may listen to up to three times during the week.


The first Napster-Tower Records program, Napster HITS!, will update weekly with the latest releases and most popular songs. The second, Tower Records Must-Hear Recommendations, will be programmed with genre playlists and older chart-toppers. Each will be equipped with links to the Napster Mobile subscription service, Napster’s a la carte ringtone store, and its full-track a la carte store.


Napster president Brad Duea commented, “This new offering allows music lovers a new way to enjoy Napster. We are proud to offer NTT DoCoMo customers the best way to discover and access the latest hits and popular tracks through their mobile phones outside of Napster’s mobile subscription service.”


The new programs will be accessible through 22 models of NTT DoCoMo handsets. The Napster-Tower Records channel monthly subscription cost is 315 yen ($2.90 USD) and is housed under NTT DoCoMo’s Music and Video Channel service, which is also priced 315 yen per month.