MUMBAI: With the dawning of 3D movies and entertainment, studios are looking to promote their pictures in new and exciting ways — ways that connect with movie goers and expand the 3-D experience beyond the theater.

Ice Age 3: Dawn of the Dinosaurs is the third installment of the Ice Age film series and will be released in RealD (digital 3-D) in theaters nationwide. Produced by Virtual Images, the poster-sized displays utilize a unique, high-tech 3-D technology that produces images of remarkable depth and clarity.

"When studios want to make an impact and draw viewers to the theater, our 3-D effects pack a punch and resonate with movie-goers. Just as 3-D is the latest revolution in film making, our unique and innovative technologies can be used to tell a 3-D story to consumers outside of the theater," said Virtual Images general manager Dave Corey.

With more than 15 years experience connecting a brand’s message to 3-D, Virtual Images dominates the 3-D and entertainment markets — helping to promote some of the highest grossing movie titles, such as Transformers, Batman, Star Trek, Harry Potter and Iron Man.

Ice Age 3: Dawn of the Dinosaurs ultra 3-D movie displays are currently in high-traffic theaters across the United States. The movie opens on 1 July, 2009.