Cartoon Network to offer mobile content in US


MUMBAI: Cartoon Network has partnered with Smashing Ideas for the development and distribution of multiple Cartoon Network mobile games, animated screensavers and wallpapers.


Smashing Ideas will distribute the jointly-created Cartoon Network content across North America through carriers supporting Flash Lite content. The first deployment is a games channel consisting of two games on Smashing Idea’s BREW application, Smashing Games.


Cartoon Network New Media senior director of advanced platforms Ross Cox said, “We are very proud to partner with Smashing Ideas in the creation of a branded games channel that is the first of its kind in mobile gaming, Our games channel extends the type of immersive gaming experience our fans expect from Cartoon Network onto the mobile platform and serves as a launching pad for groundbreaking original titles created in Flash Lite.”


Games available at launch include:


Codename: Kids Next Door—Flight of the Hamsters: Help the hamsters from the Kids Next Door Treehouse take to the skies for some daredevil fun.


Foster’s Home for Imaginary Friends—Mac’s Match-Up: Score big points with colorful combos in this frantic Foster’s puzzler.


More games based on other popular Cartoon Network properties, including Ben 10, are in development.


Smashing Content managing director Brian Burke added, “It is an honor that Smashing Ideas has been chosen to develop, distribute and market mobile games and screensaver products based on the classic animated entertainment that Cartoon Network’s brand is known for in over 160 countries. The mobile agreement with Cartoon Network is a huge boost in our efforts to provide engaging mobile experiences to consumers. We look forward to expanding our relationship with Cartoon Network in the co-creation of new mobile content and additional games from their successful catalogue.”