Mumbai: NBC Universal has promoted Vivi Zigler to president, NBC Universal Digital Entertainment.

In her new post, Zigler will lend her support and expertise to all of the NBC Universal entertainment websites. She will continue to oversee the NBC Universal Digital Studio and NBC Digital Entertainment, including NBC.com. The announcement was made by NBC Entertainment and Universal Media Studios co-chairmen Marc Graboff and Ben Silverman and Universal Television Group president and COO Jeff Gaspin.

"Vivi is an incredible executive who brings extensive experience in both marketing and programming to the table," said Silverman. "She has proven herself to be a force in the digital industry and we’re thrilled she’s in this role."

"Vivi has transitioned NBC.com from a largely promotional site to a significant revenue generating business in a very short time," said Graboff. "Her expertise in many different areas of the television business is invaluable in the expanding digital entertainment business."

"We’re very pleased that Vivi will be lending her considerable experience and digital business acumen to the entertainment sites," said Gaspin. "This will allow us to further focus our resources and have a more unified approach."

Vivi Zigler was most recently Executive Vice President, NBC Digital Entertainment and New Media. She was appointed to that post in August 2006.