Netflix, NBC ink online deal for Heroes


MUMBAI: The online movie rental service provider, Netflix, Inc. and NBC Universal Domestic Television Distribution have entered into an agreement through which current episodes of the network’s top-rated prime time series, Heroes, can be watched online by Netflix subscribers the day after their network airings.


The deal follows NBC Universal’s announcement with G4 and Mojo as the off-network cable homes for Heroes and makes Netflix the exclusive SVOD outlet for the series and the third arm of the studio’s syndication deal.


In addition, Netflix also offers prior season episodes of other popular NBC series including, 30 Rock, Friday Night Lights and The Office. For these shows, Netflix subscribers will have the option of enjoying them on DVD or watching them instantly on their PCs at the website.


Netflix, Vice President of Content Acquisition, Robert Kyncl said, “We are pleased to expand our relationship with NBC Universal Domestic Television Distribution and be part of their innovative distribution strategy. We have a shared interest in granting fans expanded access to and strengthening the network’s key franchises.”


NBC Universal Domestic Television Distribution, Executive Vice President and General Sales Manager, Frances Manfredi added, “We are excited to establish Netflix as a part of our off-network syndication strategy for Heroes. This deal reflects the changing landscape of the entertainment marketplace and our objective of finding new buyers that complement our traditional customers.”