NME inks deal with iTunes for video podcasts


MUMBAI: International 24/7 music website NME.COM has inked a deal with iTunes to offer music fans worldwide unique NME Video footage, available to download free.


The deal sees iTunes house over 50 NME Video podcasts, featuring exclusive interviews with some of the greatest names in music carried out across this year’s festival season, including Foo Fighters, Iggy Pop, Kings of Leon, Muse, The Kooks, Dizzee Rascal, The Gossip, My Chemical Romance and many more.


IPC Ignite Digital editor-in-chief Anthony Thornton said, “NME.COM has always had its heart in video from way back in 1999. After a massive summer of interviews with some of the most exciting artists of 2007 music fans can leave their computers behind and see them on the move.”


This week also sees the launch of a new video channel on NME.COM, making available all of NME Video’s exclusive interviews in one place for the first time on the site. With over 100 videos in the channel at launch, the new extension of the site brings music fans even closer to the artists they love.


NME editor Conor McNicholas added, “NME.COM is already famous for creating world-class video content and now we have a world-beating archive. Our new video services mean music fans will be able to mine a rich seam of interviews and more from all their favourite bands. And this is only the start.”


IPC Ignite Digital senior producer Phil Wallis said, “NME.COM is the fastest music news service and I’m really excited about the way we’re now able to bring our users even closer to the artists through all the great video work we’re now producing.”


In 1999, three years after its launch, NME.COM hosted its first webcast with Suede live from Japan. Since then, the site has continued to be a pioneer, leading the way for music magazines in the digital space and helping it to become one of Europe’s leading music sites.