MUMBAI: Paramount Pictures International (PPI) and Arts Alliance Media (AAM),
As per the agreement PPI has committed to supply its films in digital format to AAM deployed DCI-compliant digital cinema screens in the UK and Ireland, Germany, Austria, Switzerland, France, Spain, Portugal, Italy, the Nordic region and Benelux.
AAM is the only studio-backed digital cinema integrator in
PPI’s president Andrew Cripps said, “PPI is delighted to have reached this agreement with Arts Alliance to roll out DCI compliant digital projection systems across
AAM CEO Howard Kiedaisch stated, “This agreement is a giant step forward for European exhibition and distribution. Gaining the support of PPI enables AAM to take our exhibitor discussions to the next level and kick-off widespread digital cinema rollout across
AAM director of digital cinema Fiona Deans added, “We are very excited to have PPI on board. They share our steadfast determination to bring digital cinema to
Arts Alliance Media is in negotiations with other studios for further digital deployment deals.
AAM completed the UK Film Council digital cinema rollout of 240 screens on 30 April 2007, known as the Digital Screen Network. The company is also participating in two digital cinema trials in Europe, one in the